Social-networking has taken over society and completely transformed personal interaction affects dating, students getting into college, job interviews, and so much more! As a business owner, where do you stand on the social platform? Most businesses know they should use it, but they don't know why. For businesses that have a strategy and a purpose behind their online presence, however, it can be quite effective. The key to being successful with a social media campaign is targeting your customers and connecting with them on a personal level. Here are some great ways to do just that.
Building a following-The first step in social marketing for businesses is to build a loyal following. It's likely that you already have this, but not necessarily online. Encourage your customers to "like" your Facebook page, "follow" your Twitter handle, connect with you on LinkedIn, etc. There are a variety of sites your customers use, so ask them if necessary. Display window clings on your storefront that encourage customers to find you online. Once you've gained a following, you'll have targeted exposure to qualified customers.
Special offers-This is the most-popular way to use social-networking, and it's definitely-effective. Everyone likes something for free (or at least cheaper), so provide special offers to your social media followers. Promote this on your page so to encourage people to follow you. Releasing coupons and discounts periodically is a great way to keep followers over time. Just don't get too spammy, and make sure your coupons and discounts are worthwhile or customers won't see an advantage of following you.
New product promotion-When your business is planning to release a new product, tell your followers first! Let them know when the product will arrive to ensure a long line at your store on the day of the launch. Use your profile pictures as another opportunity for advertising-if you have window graphics or banners that are promoting the new product, your online presence should look the same so customers connect the two.
Hosting contests-Another goal of social media is getting customers to interact with you, and hosting a contest is a great way to do this. Encourage your customers to post pictures using your products, or even ask for their advice for your next product or marketing campaign. Whoever produces the best result can win a prize-this generates buzz for your company as well as your social pages, and it also can provide useful feedback straight from your end-user. Hang a banner in your store as well that lets customers know about the contest so they will look you up online when they get home.
Sales and business development- can also be a way to increase sales, as you are exposed to a greater variety of people. Be careful with this, as users don't like businesses that spam them (they will "un-like" you very quickly), but more-professional networking sites like LinkedIn are a great tool for reaching out to corporate clients and thus should not be overlooked.
Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.
As a seasoned expert in Marketing and Branding, Michael has a wealth of knowledge in the use of car signs and retail signs. In his articles, he covers tips and techniques for effective use of banners, vinyl decals, and window clings for small businesses.